Level 5 Diploma in Management for Travel and Tourism
Level 5 Diploma in Management for Travel and Tourism.
The travel and tourism is a diverse and exciting industry which is continually changing and developing. This award follows on from the Level 4 Diploma continuing to lay the foundations for career development within the industry and equip you with the skills you need to both understand and manage the dynamic nature of the trade. This course is equivalent to the second year of a degree course. Combined with the Level 4 diploma students will have achieved the equivalent of a HND although the qualifications may be used as credits towards the full degree qualification.
This qualification is designed for learners who are typically aged 18 and above and it is a 120 credit qualification. The course presents content related to generic management skills for those who are planning to, or already working in a travel and tourism management role. The course provides a flexible route for those who have already achieved management qualifications at a lower level and for learners who do not have management qualifications, but may have qualifications in other areas and/or prior experience in the work place. This award can lay the foundations for career development within the industry and equip you with the skills you need to both understand and manage the dynamic nature of the trade.
On successful completion of this level 5 qualification you may wish to progress to a level 6 qualification which constitutes the undergraduate BA degree in Management for Travel and Tourism.
Pre requisites for entry You must have at least one of the following levels of education prior to registering for this award:
- GCE Advanced level with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
- Other related level 3 subjects
- An Access to Higher Education Certificate delivered by an approved further education institute and validated by an Access Validating Agency
- Other equivalent international qualifications
- Successfully completed a Level 4 program of study
You must also have an appropriate standard of English to enable you to access relevant resources and complete the unit assignments. You may also have relevant work experience. Mature learners may present a more varied profile of achievement that is likely to include relevant work experience (paid and/or unpaid) with levels of responsibility, participation and/or achievement of relevant professional qualifications. This may be used for recognition of prior learning (RPL). If you are unsure about any or the prerequisites please speak with a college advisor before registering. Students are currently being accepted on a pre-enrolment basis. This means that students can register to start the course as soon as it begins. Materials will become available as they progress through the course.
Students are currently being accepted on a pre-enrolment basis. This means that students can register to start the course as soon as it begins. Materials will become available as they progress through the course.
Course Content and Unit Specification:
Unit 1: Travel and Tourism Organisations in a Global Context
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. Tourism is one of the strongest drivers of world trade and prosperity. Globally, tourism contributes to 5% of GDP and it is estimated that 1 in 12 jobs worldwide is in the industry. Despite turbulent times for the world’s economy, these basic facts are unlikely to change. This unit will examine how travel and tourism organisations operate globally and what global factors influence their operation.
Students will understand the differences between travel and tourism. The specific sector will be examined and the links between the two explored. The challenges to and responsibilities of their operations will be evaluated. The impact on the industry of the economic and social policies of national governments and global policy making organisations will be evaluated and analysed. Both historical and current events will be examined to give the student a comprehensive understanding of the inter-relations between political decisions, general economic activity and the successful growth of travel and tourism. Modern innovations and concerns such as new technologies and environmental protection will be assessed in terms of present and future local and global travel and tourism. By means of case studies, a review of the impact of these current issues will be conducted and students will be expected to propose strategies to address issues that have been identified.
Unit 2: Finance and Funding in the Travel and Tourism Sector
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. Getting your price right can be a nightmare in the travel and tourism industry. There are few other industries that can be affected by factors beyond their control as much as travel and tourism. Tunisia is a well-established and popular tourist destination known for its beautiful beaches, good hotels, cheap prices and friendly people: two recent ISIS terrorist attacks have already started to impact on its trade. Transport providers and cruise companies are at the mercy of fluctuating fuel prices. Tourists are concerned about the safety and accessibility of their cash in Greece. England will receive fewer international visitors whilst the euro rate provides such good value for travelers to the Euro zone. Even though it can be very difficult to price your product accurately in order to make a profit, similar to every other business, the travel and tourism industry has to ensure pricing is competitive and use account systems to forward planning. In this unit you will gain an understanding of how nett and rack/retail rates are calculated and analyse the factors that influence these rates. Pricing and marketing strategies to counteract adverse supply and demand issues will be explored. Students will be able to interpret financial accounts to assist the decision making process. Finally sources of funding will be examined including public and charitable funding.
Unit 3: People Management
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. Managing people in any context can be a difficult task. In the travel and tourism industry people management can become very complex as stakeholders can be diverse in terms of social, economic and cultural backgrounds. This unit will explore how organizational structures can aid and hinder effective people management and give an outline of motivational theories that can inform good practice. In the first instance, you will be given an understanding of how organizational structure and culture impacts on people and how negative effects can be minimilised. There will be an explanation and analysis of the predominant motivational theories of Taylor, Mayo, Maslow, Herzberg and McGregor. Students will evaluate how theory can improve good practice in an organization by the study of case studies and by reviewing their own experiences. The role of coaching, mentoring and personal development will be assessed.
Unit 4: Managing Communication:
Although some jobs in the travel and tourism industry can be insular, for example a home based cruise specialist, the vast majority of roles involve day to day dealings with a range of distinct stake holders. You could be interfacing with consumers, government agencies, a variety of officials and staff from a host of differing organisations and some or all of these could be from divergent cultures and speak different languages. Effective and precise communication is therefore of utmost importance if an organization is to run effectively and avoid confusion. In this unit, we will examine the range of oral and written communication including the increasing use of technology. The potential hazards of communication will be explored and systems to avoid them will be explained and analysed in different contexts.
The differences between communication within, between and amongst stakeholders will be explained and theories of interpersonal communication applied. Students will be required to audit their own interpersonal skills, reflect on what is learnt and produce a personal development plan to improve communication skills. A similar review of an organisation will complete this unit. Unit 5: Sustainable Tourism Development This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. A sustainable approach to tourism means that neither the natural environment nor the socio-cultural fabric of the host communities will be impaired by the arrival of tourists. On the contrary, the natural environment and the local communities should benefit from tourism, both economically and culturally. UNESCO
In this unit the principles of sustainable tourism will be explained and, by use of real situations, the difficulty of realizing these principles will be evaluated.
Different approaches to planning will be explored. How negative environmental and socio cultural impacts can be avoided and how positive effects can be maximized will be investigated and evaluated.
After studying present viewpoints of those involved in destination developments, students will make and justify recommendations to preserve the environmental and social fabric of a destination.
Unit 6: Business Ethics
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. As seen in the previous unit, decisions made by the business world can have a major effect on our planet and the people living on it. However, to stimulate economic growth (and profits) and to continue to develop, business and government leaders must make these kind of decisions every day. One example is the controversial decisions made in both South Africa in 2010 and Brazil in 2014 when poor people were forcibly relocated in order to build new infra structure to accommodate the respective World Cup tournaments. Even in a small local business decisions have to be made that can have wide ranging consequences; for example making redundancies or switching suppliers. It is therefore imperative to make informed, balanced decisions but the problem is how.
In this unit theories of business ethics will be explained. The relevance and application of both rationalist and non-rationalist theories will be explored and an evaluation of their usefulness to the decision making process will be conducted. Complex issues will be discussed based on real situations in order to reach a better understanding of the ethical issues and the decision making process in action.
An exploration of business as an ethical agent will be executed and students will have the opportunity to reflect on their perceptions of what the objectives of a successful business should be. Students, based on their prior learning, will formulate their own ethical code for business operations.
Unit 7: Special Interest Tourism
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. Specialist tourism is not a new concept, travelers have been taking religious pilgrimages and visiting places to improve their health for thousands of years. However specialist tourism is now one of the fastest-growing areas of the travel and tourism sector. People are becoming better educated, have more spending power and are seeking out new holiday experiences in their leisure time – cultural, educational, social and adventurous. At the same time, the travel and tourism sector is responding by offering an ever-wider choice of holidays and activities to meet this growing demand, both in the UK and overseas.
In this unit we will examine the development of special interest tourism and its rapid growth over the past few decades. We will discuss how shifts in supply and demand have inspired the growth and identify the range of products now available.
The appeal of special interest tourism to consumers will be analysed and the industries response to supply and demand evaluated.
Finally management strategies will be explained. There will be a particular focus on the important issues in this area: market segmentation, marketing and staff training and development.
Unit 8: Research Project
This is a level 5 unit with a credit value of 15 and a suggested guided learning hour content of 60. The final unit of this course is the research project on a suitable topic of personal choice. The unit has been placed last in order for students to maximize on their prior learning. However this unit can be started at any point and it is expected that students will have formulated some ideas as to the subject matter during the course. This unit will give no further information relating to the management for travel and tourism but focus on research skills.
In this unit students will learn how to design an academic research project from selecting a suitable area of research to formulating recommendations.
Different research methods will be explained. Students will critically evaluate the range of methods and justify the choice of method(s) personally selected.
Instruction will be given on how to use research tools; how to formulate questions; check the integrity of sources and data and tools available to analyse and present data.
Guidance and instruction will be given on how to present and evaluate findings. This introduction to academic research will lay solid foundations for further academic study e.g. third year of an under graduate degree; post graduate study. The skills learnt will also be transferable into the world of work.