Diploma in Media Studies


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Diploma in Media Studies

This Quality Assured Level 3 Diploma course is designed to appeal to learners aspiring to obtain a solid foundation in media studies. This diploma will also appeal to those with an interest in journalism, advertising and global media considerations. Media Studies as a subject is one that can be approached from the dual perspectives of the Humanities and Social Science. Media Studies explores the nature and effects of mass media upon individuals as well as society. This is done by the analysis of actual media content and representations. Media Studies is a cross-disciplinary field, and it uses techniques and applies theories from fields of sociology, cultural studies, anthropology, psychology, art theory, information theory and economics.

The course consists of ten modules and concludes with an online examination;


  • Module One - Media History
  • Module Two - Media Ethics
  • Module Three - Media and Television
  • Module Four - Audio Production
  • Module Five - Photography and Typography
  • Module Six - Mass Communication
  • Module Seven – Journalism
  • Module Eight - New Media Development
  • Module Nine - Media and Web Design
  • Module Ten - Global Media

      Module One - Media History


      In the UK, Media Studies as a distinct area emerged in the 1960s from the academic study of English, and from literary criticism more broadly. Media studies can partially be understood as a response to the ‘McCarthyist’paranoia of the influences of the mass media that was prevalent in the 1970s in the United States. In the UK, Mary Whitehouse's right-wing National Viewers' and Listeners' Association was concerned at the growing 'permissiveness' of broadcasting, and in the US a number of pressure groups have campaigned against the supposed corrupting influence of popular media - in particular on children. This first module of the diploma explores the definitions we use in media studies. How the concept of the media came into being and how it subsequently evolved into what we now term 'new media'. We consider questions such as; Has the philosophy really changed or has the technology just made original concepts smarter? The unit will examine the influences on media and how these have changed over the last 30 years. We will examine current trends and consider how media concepts will continue to evolve over the next 10 years.

      Module Two - Media Ethics


      In the second module of the diploma we consider Media ethics. Media ethics is the sphere of ethics that deals with the particular ethical principles and standards of media worldwide. In this diploma we consider ethical dilemmas and other such questions raised by the rise of mass media. One important subsection of media ethics that we shall also consider is journalism ethics. In this module we explore questions of ethics that regard to print and electronic media content, community standards, media censorship, media bias (in the U.S., 'liberal' vs. 'conservative' bias), propaganda, and related issues as viewed from the standpoint of ethics. Media ethics also deals with the relationship between media and media economics; the deregulation of the media, concentration of media ownership, FCC regulations in the U.S., media trade unions and labour issues, and other such worldwide regulating bodies, citizen media (low power FM, community radio) , all have ethical implications.

      Module Three - Media and Television


      In the third module of the diploma we explore the role of Media and the technology of television. This module explores the impact in other countries and how television is used to support media and corporate objectives. In particular, we consider the relationship between this form of Media, its technology and young audiences. Not only are young audiences strong in numbers, they also exert enormous economic influence within the family - a fact that is not lost on the marketing and advertising industries. Once an ignored demographic for advertisers, today's young people have become the most marketed-to generation in history, thanks to their spending power and their future clout as adult consumers.

      Module Four - Audio Production


      In the fourth module of this diploma we explore the area of Audio Production. The audio visual production in media broadly covers the following classifications;

      • Animation
      • Commercials
      • Computer games
      • Corporate production
      • Facilities (which includes post production)
      • Film
      • Interactive media
      • Photo imaging
      • Radio
      • Television and animation

      This module examines the concept of audio production, the latest technology developments and the influences these have had in new media applications.



      Module Five - Photography and Typography


      By the halfway stage in this diploma, learners will have acquired a more sophisticated and refined understanding of Media Studies. We continue to build upon this in our analytical approach to typographic form and design. This is an important and often overlooked aspect of Media Studies, and a prime consideration for those wishing to get their message across. The unit will include consideration of:

      • Aspects of the history of letterforms, printing, and book design are examined.
      • Typography is studied in the context of language communication.
      • Systematic approaches to the design of complex information, including typographic, graphic and diagrammatic communication.
      • Symbol creation and the design of visual identity systems.
      • Photographic image creation and manipulation.
      • Narrative concepts and the construction of meaning.
      • Social marketing.
      • Project research and management.
      • Open exploration of non-applied visual communication design issues

      Module Six - Mass Communication


      In this sixth module of the diploma, we explore Mass Communication. "Mass communication" is often used loosely to refer to the distribution of entertainment, arts, information, and messages by television, radio, newspapers, magazines, movies, recorded music, and associated media. The term "mass communication" is a term used in a variety of ways which, despite the potential for confusion, are usually clear from the context. These include;

      • Reference to the activities of the mass media as a group
      • The use of criteria of a concept, "massiveness," to distinguish among media and their activities
      • The construction of questions about communication as applied to the activities of the mass media.

      Significantly, only the third of these uses does not take the actual process of communication for granted.

      Module Seven – Journalism


      In the seventh module of the diploma, we consider Journalism as a discipline. Journalism is a discipline of collecting, analysing, verifying, and presenting information regarding current events, issues and people. We explore the relationship between the Media and the News. News-oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham). Journalists often record important events first, producing news articles on short deadlines. While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhering to each organization's standards of accuracy, quality and style. Many news organizations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself to account.


      Module Eight - New Media Development


      In the eighth module of the diploma we consider New Media Development. New Media is a relatively new field of study that has developed around changing cultural practices. The computer plays a central role as the medium for production, storage and distribution of New Media. New Media studies reflect on the social and ideological impact of the personal computer, computer networks, digital mobile devices, ubiquitous computing and virtual reality. This module includes the examination of researchers and propagators of new forms of artistic practices such as;


      • Interactive installations,
      • Net art and software art,
      • New interfaces for musical expression,
      • The subsets of interaction, interface design and the concepts of interactivity, multimedia and remediation
      This module explores the advances in new media and considers developments in new technology.

      Module Nine - Media and Web Design


      In this penultimate module of the diploma, we explore Media and Web Design. . This module examines the importance of website development and the use of websites in media development.


      Module Ten - Global Media


      In the final module of this diploma we explore the role of the Media across the Globe. Globalisation is one of the most potent concepts informing academic debates across many disciplines on the threshold of the 21st century. Issues of communication, culture and media lie close to the heart of this contested concept which variously refers to the collapse of time and space as obstacles to human activity, to processes of economic and cultural expansion, to the undermining of the nation state as a critical building block for any transnational activity, to parallel tendencies towards both uniformity and fragmentation.


      Supporting Textbooks: The course will be supported by the following textbooks. These are optional but highly recommended in order to improve the depth of coverage. Media, Society: Industries, Images, and Audiences By David Croteau, William Hoynes Media/Impact with Infotrac: An Introduction to Mass Media (with CD-ROM)

      By Shirley Biagi

Entry Requirements

All students must be 16 years of age and above.

Level 3 Diploma courses require a minimum prior learning to GCSE standard in order that students can manage their studies and the assumed knowledge within course content.

Study Hours

Approximately 20 hours per unit

Assessment Method

Final online multiple choice examination.

Please note that you can enrol on this course at anytime.


Diploma in Media Studies

This course is Quality Assured by the Quality Licence Scheme
Quality Assured by QLS

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course). Please note that this ABC certificate is only available to students enrolling on or after 01.04.15.

The course has been endorsed under the ABC Awards Quality Licence Scheme. This means that Oxford Learning College has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.

The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Oxford Learning College to meet specific learners' and/or employers' requirements which cannot be satisfied through current regulated qualifications. ABC Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of expertise but also implements a responsive, flexible and innovative approach to the needs of our customers. Renowned for excellent customer service, and quality standards, ABC Awards also offers Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

How can I progress

For more information on how to progress after completing this course, please click here

Additional Information

You will receive a certificate from the College. A digital version is included in the price and will be emailed to you within 5 days of taking your online exam.

Should you require an embossed hard copy of your certificate to be sent to you by Special Delivery post, you can order this separately after taking your exam.

The course can be enrolled upon by students Internationally. There are no deadlines for enrolments.

To view the differences between our qualifications, please click HERE

What's Included

Online study materials to enable the student to successfully complete the Diploma. Support is provided by the tutor department for the duration of the course (1 year). Certification upon completion. All examination fees.

Course Fee


Payment by Instalments

Students are able to pay course fees in monthly instalments. Click here to download our instalment plan.

Further Information

The Quality Assured Diploma is a Level 3 equivalent on the National Qualifications Framework. The Diploma is a 1 year course which is self study and is examined by online examination. The Diploma is awarded by Oxford College. Upon completion of the course you will receive certification awarded by Oxford College.

The Level 3 Diplomas require a minimum prior learning to GCSE standard in order to for students to manage study and the assumed knowledge within course content.

They provide an ability to gain and apply a range of knowledge, skills and understanding in a specific subject at a detailed level. Level 3 qualifications such as A levels, NVQ3, BTEC Diplomas etc. are appropriate if you plan to progress to university study.

Level 3 Diploma courses can assist you in career development, continued professional development, personal development, and provision of a basis for further study.

Progression from Level 3 is to specialist learning and detailed analysis of a higher level of information (for example university level study, Diploma Level 5 study).

Your course is delivered online via the Oxford Learning On Campus website.

This is a flexible learning course, so the more time you have to commit to your studies, the sooner you are able to complete.

In the student 'On Campus' you are also able to take part in the student chat room and forums as part of our online student community.

After enrolling online you will receive your username and password to access the On Campus area within 3 working days.

Materials and support provided by Oxford Learning. Oxford Learning

A Paper copy and Kindle copy of course materials are also available to purchase in the online enrolment process.

For more information please visit our FAQ page.

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This product was added to our catalog on Thursday 13 August, 2009.

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