The hospitality industry is probably the largest industry in the world and its four sectors are major industries in their own right: food and beverage; accommodation; travel and tourism, and leisure and recreation. The industry, as a whole, is continually expanding and changing offering its employees endless opportunities in a dynamic environment.
This course will provide an overview of the hospitality industry. It can be a platform for further study at level 4; a starting point to enter the industry; or simply a source of information for anyone who is interested in this dynamic industry.
The course is delivered through 10 independent units.
Unit 1: An Overview of the Hospitality Industry
The hospitality industry, in its entirety, is probably the largest global industry. Excluding the food and beverage sector, the industry generated 2.36 trillion US dollars in 2014 with all indicators show continuing growth over the next few decades: the only global industry that continued to grow during the recession.
In this unit you will learn the structure of the industry and gain an insight into how the 4 main sectors interact. You will start to understand how fluid the industry is and the need for those involved in the industry to continually adapt to changes in demand.
Unit 2: Leadership and Management
The hospitality industry is all about pleasure and entertainment: it is driven by disposable income, the amount of leisure time available and fashion. For example, one of the largest growing markets in the world is the Chinese market due to increases in income and leisure time plus increased exposure to the media which has made Chinese consumers more aspirational and more liberated.
In this unit you will be introduced to the essential elements of all successful business management: sound leadership skills; financial planning and analysis of supply and demand. In addition, you will start to understand how changes in fashion, culture and the media influence the industry and how a successful manager can diversify and modify their product to accommodate the changes in demand.
Unit 3: Human Resource Management and Customer Service
The hospitality industry is a ‘people orientated’ industry: to keep in business, hospitality businesses must ‘keep the customer satisfied’. Business travellers demand efficient, polite service in order to conduct their own business goals effectively. The day tripper or holiday maker want relaxation, enrichment or fun, whatever their motivation they will expect courteous, enthusiastic customer service. With so much choice now available, but often of a similar kind, customer service is the value added that can draw the consumers in.
In this unit you will explore how businesses can develop and maintain a customer service culture and clear customer service standards. You will understand the importance of teams and team building and the difficulties that have to be overcome in an industry where high staff turnover and a high percentage of remote employees are prevalent. The important role of human resource management will be discussed and assessed.
Unit 4: Marketing and Public Relations
Well planned, motivating promotion and marketing is essential for success in hospitality in the 21st century.
You will learn about the traditional methods of promotion and advertising; the role of public relations and the impact of social media on the industry.
Unit 5: Environment and Sustainability
Sustainability is about the economic, social, cultural and environmental effects both at a local and global level of human activity. Due to climate change, increased public awareness and dwindling resources, sustainability is now high on the global political and economic agenda. The hospitality industry, due to its nature, has received much criticism as to its impact on the environment and its lack of sustainable development.
In this unit you will learn the basic principles of sustainability; gain an understanding of the historical inadequacies of the hospitality industry (particularly travel and tourism), and explore the ways and means that the industry as a whole is addressing the issues.
Unit 6: Food and Beverage
Catering is at the heart of the hospitality industry and satisfies the needs of both locals and visitors.
In this unit you will appreciate the vast range of food and beverage providers. You will consider the distinction between a hospitality provider and a convenience outlet to evaluate the importance of the distinction. You will understand how the law, in particular food safety and health and safety, impact on the sector.
Unit 7: Accommodation
Traditionally, the hotel industry was seen as the hospitality industry and this is still the opinion of many. Although the industry, by definition, now encompasses a far greater range of enterprises, the hotel sector still generates an income of 550 billion US dollars, making it a significant sector.
In this unit we will examine how the accommodation sector has grown and diversified over the years. You will examine the role of branding and the dominance of the international brands. In addition, examine how the independent establishments continue to thrive in spite of the major internationals.
Unit 8: Travel and Tourism
The travel and tourism industry is one of the largest industries in the world and is continuing to grow. In 2014 the industry generated 2364.8 billion US dollars, directly employing 105,408,000 workers. Its indirect impact is even greater, generating 7580.9 billion US dollars in revenue and supporting over 274,000,000 jobs in the wider economy such as retail, catering and banking. The career opportunities are vast and varied.
In this unit you will appreciate the diversity of the travel and tourism industry and how it interacts and overlaps with the other hospitality sectors.
Unit 9: Leisure and Recreation
The leisure and recreation sector is difficult to identify as it can be argued that all hospitality is based on leisure and recreation. A simplified definition is the enterprises that provide activities such as sport and for the pursuance of hobbies.
In this unit you will examine how leisure and recreation enterprises cater for local needs and their importance to the local economy and culture. In addition, you will explore the fastest growing area, health and wellbeing, and analyse the reasons for its growth.
Unit 10: Events Management
Event management saw an explosion of growth from the late twentieth century and is still one of the fastest growing areas. Event management encompasses events from small local conferences, exhibitions and fairs to major international events such as the World Cup, the Olympics and G7 conferences.
In this unit you will learn the elements of good event management and analyse the impact of events on both the local and international environment.
All students must be 16 years of age and above.
Level 3 Diploma courses require a minimum prior learning to GCSE standard in order that students can manage their studies and the assumed knowledge within course content.
Approximately 20 hours per unit
Accredited by the ABC Awards. Assessed over a one-hour online examination.
Please note that you can enrol on this course at any time.
Diploma in Hospitality Management